Category Archives: Daman Creative Team

Daman’s Creative Team Featured in Target Magazine

Daman’s creative team was recently featured in the Summer 2016 edition of “Target Magazine”. The article “A Creative Team Approach” relates why and how the creative team was formed. It goes on to illustrate the way new product development is initiated and how these ideas progress through a 9-step pipeline where they will either continue on or be scrapped. Interestingly, only 20% of the ideas generated by the creative team make it through the entire process.  >>Read Article

Daman’s Commitment to Improving Performance

Daman’s Continuous Improvement team spends their time interacting with team members working on ways to create new or improved cell stations to maximize the use of current equipment. The tubes being welded in the picture below will be used in Cell C for long drill storage keeping drills of different diameters organized. It is through collaboration that we are able to create efficient, custom storage units for the different materials and tools needed at every cell. Daman is committed to finding ways to improve our performance across all parts of our business. See Video>>


Continuous Improvement at Daman

In 1997, Daman embraced the concept of lean manufacturing and continuous improvement. The journey has helped us to establish a systematic approach to eliminating waste, streamlining processes, increasing efficiencies and creating flow throughout the company. Today, continuous improvement is part of our DNA. This video captures some of the latest improvements made by our innovative cell teams.



Daman Sets You Up to Succeed

Daman’s extensive training “sets you up to succeed,” Daisha Davis from the Continuous Improvement department tells Gemba Academy, “there is no fail here.” Her career at Daman began in E-cell washing parts, but quickly transitioned into quality, training and calibrating tools.

Daisha attributes the Continuous Improvement Culture at Daman for giving her the foundation to become successful. During her four weeks of training, she was taught not only how to do a job, but also why it’s important. She described how Daman goes out of their way to make sure employees understand their roles and that they have the necessary tools to do their job.

Daisha was impressed that her input mattered and said, “I’ve never been treated so nice.” Collaboration, creativity, and sharing are the norm at Daman and are highly encouraged, never discouraged.

It is Daman’s belief that cultivating leadership and personal accountability will produce highly successful, well-trained teams who are able to function affectively and efficiently; building excellence within the company.

Watch Gemba Video.

Stay tuned to learn more about Daman’s Continuous Improvement Culture.

Daman Creative Team Update


As posted in the prior articles listed below, the Daman Creative Team is the organization’s driving force for product enhancements and new product development.  The team’s process includes surfacing multiple new ideas and tracking each idea through nine sequential stage gates. Three stage gates include a screening step which requires the team to put the idea to the test and if the idea doesn’t pass the checklist of requirements, it is exited as a viable product idea.

Since up to 80% of new product ideas turn out to be not viable, Daman strives to have a dozen of ideas working through the stage gates at all times.  The team meets every three weeks to share updates and needs for next steps to keep the product concept moving through the stage gates.

In addition to product development, this process provides tangible leadership development opportunities for Daman’s management team. Each of the ideas are led by a different team member.  Creative Team members are selected to assure that every functional area of the company is represented, including engineering, purchasing, manufacturing, IT, quality control and human resources. Each idea leader drives his or her respective idea from inception to completion. This collective effort functions as the new product development marketing function for the organization — rather than having a singular product or marketing manager lead all projects.

Following is a list and updates about the current ideas that are in the Daman Creative Team Process.  Please forward any comments about these concepts to or please share any new ideas that the team should consider.

  1. Expanded Header Blocks – This product line enhancement is on the Fast Track to be completed soon. Higher pressure and flange connections are other longer-term line extensions. 
  2. Pneumatic Custom Manifolds – In the process of determining market demand for pneumatic manifold applications which would use cartridge valve technology to eliminate leak points. 
  3. Daman University – Identifying the areas of the Daman culture and operations that are best to formulate into structured educational programs for internal and external audiences.
  4. New Standard Catalog AdditionsOversize ported tapping plates, stainless steel model codes and surface treatment model codes are all being added with standard offerings in the 2016 catalog. 
  5. Custom Quick Turnaround Manifolds – Average design times, costs and delivery have been programmed to provide customers quick turnaround service terms for custom products, both with and without expedited fees based on demand. 
  6. Hydraulic Manifold Testing Services – The team is meeting with potential customers and suppliers to determine desired testing methodologies for manifold assemblies. 
  7. 6000 PSI Materials – Working with MSOE on Phase 1 Stainless Steel and other steel grade solutions to achieve higher pressures. 
  8. Stainless Steel Custom Manifolds – In the Process of comparing stainless alloys, document and testing results while working with potential customers on understanding their needs and market size.
  9. Coolant Auto Fill SystemThis Daman innovation, which proportionally controls CNC coolant levels, was developed by Daman’s maintenance manager and it is being used in Daman’s operations. It is being explored as a marketable solution to other manufacturers and the distribution channel to use or sell the system.
  10. Component Manufacturing Partnerships – Considering existing distributor needs and Daman aligning with component manufacturers to provide assembled system solutions.
  11. Daman Manifold and Sun Valve Stainless Steel Assemblies - This partnership has been discussed, completed and is in the beginning marketing stages of promotion.
  12. Standard Cavity Bodies – Determining customer needs for assembled and/or unassembled cavity body solutions. 
  13. Cold BlackeningDiscovered there is no corrosion advantage to the existing solution. This ideas was exited from the development pipeline.

Previous articles about the Daman Creative Team: