Daman’s Creative Team Featured in Target Magazine

Daman’s creative team was recently featured in the Summer 2016 edition of “Target Magazine”. The article “A Creative Team Approach” relates why and how the creative team was formed. It goes on to illustrate the way new product development is initiated and how these ideas progress through a 9-step pipeline where they will either continue on or be scrapped. Interestingly, only 20% of the ideas generated by the creative team make it through the entire process.  >>Read Article